If you are looking to hire a blogger or a freelance content strategist, here are the questions you should ask before hiring anyone.
Can you show me examples of your blogging success? How long have you been blogging for?
The best bloggers will have a proven track record of writing compelling content, creating backlinks, and growing website traffic. You should evaluate the quality of their writing and seek out client testimonials as part of the vetting process.
Is a blogger a writer? A writer a blogger?
Sorta kinda both. But there are certain best practices that pro bloggers are aware of. That means even the best writer in the world might not get their words read online, and that’s bad for your business. At Blogger 911 we write for people first, search engines second. It’s that recipe that will get your blog/website the attention it deserves.
Are you the person writing the content?
Many bloggers sub-contract the work to people overseas who will work for a fraction of the cost. The result? A fraction of the quality. You want to hire a blogger who has a unique voice and a strong understanding of content marketing and business.
When you hire a blogger, make sure the blogger understands the basics of search engine optimization.
When looking for a blogger you want to hire someone who will proactively seek out relevant keywords within your business’s niche to help drive targeted traffic to your blog. The writer should understand keyword density and white-hat tactics to boost visibility. SEO is a big part of blogging success (hey, that’s why you probably found this article!).
What other projects are you currently working on?
When you hire a blogger you are trying to determine if the blogger has enough time to time to handle your project. Since many bloggers have other responsibilities outside of blogging (full-time jobs, family, etc.), you want to make sure your product is getting the time and dedication it deserves.
What support do you need from me?
Every client is different. Some folks want to take their blog and “set it and forget it” — others want to be involved in the day-to-day operations of the blog. It is best for the client and the blogger to establish basic guidelines from the start. For example, who picks topics? Do posts need to be approved before they are published? And so on.
What kind of social media following do you have? And will the posts I hire you to write benefit from your social media streams?
The blogger you hire might have 10,000 friends on Facebook, but that’s irrelevant if they are not going to help promote your blog. Be sure to sort out the details of social media promotion before hiring a blogger.
Is the blogger you are hiring comfortable with all blogging platforms?
Ideally, the blogger will be given a guest account to access your blog directly. Be sure you hire a blogger who is well-versed with the blog platform you are using. While they are all similar, it’s in your best interest to get someone who understands the front-end and the back-end of the blogging system. Blogger 911 is well-versed in WordPress, Squarespace, Tumblr and just about every CMS on the planet.
Do you have access to stock photography?
Studies show that blog posts including an image are more likely to be read. Be sure to ask if your blogger will be using pro bono royalty-free images or if an additional image budget is necessary.
Will you manage/monitor comments and filter out spam?
Generating comments on your blog posts is an important element of success. It shows that people are engaged and that the reader is not “alone.” The more comments you have, the more comments you will get. However, publishing the wrong comments can be detrimental to your blog’s credibility. When looking for a blogger, hire someone who understands which comments deserve to make the cut.
Can you write articles for other blogs and include links back to my blog?
Established bloggers like Blogger 911 have relationships with hundreds of other bloggers. This works to the client’s advantage when it comes to guest blogging, a practice where you provide content to other blogs in exchange for contextual links back to your blog. This increases your search engine influence and authority within your field.
I hope you found this article useful. If you are looking to hire a successful freelance pro blogger for your business, you will be surprised at how affordable it can be! Contact me today. I’d love to network with you.