I provide blogging services as a freelance blogger for dozens of companies.
And you can too.
If you are looking to hire a blogger to help grow your business, contact me. If you are a blogger who is looking for advice on how to land a blogging gig, read on!
817. That’s how many people applied to a recent job posting seeking a part-time blogger for my career advice blog Jobacle.com.
Do you know how many people stood out from the pack and grabbed my attention? SIX!
As a person who provides blogging services AND as someone who hires bloggers, I would like to share with you several tried and true tactics to get noticed. This post outlines measures that successful bloggers use in order to land paid blogging jobs.
Are you ready to land in the 0.73% of blogging applicants who have a shot at getting hired? Read on…
TIP #1: GET CREATIVE WITH THE SUBJECT LINE
You need to travel no further than your inbox to understand that dozens of emails are wrestling for our attention on a daily basis. When you apply for a blogging job, you are not only competing with other bloggers for the reader’s attention, but with every other email as well!
Much like an e-commerce campaign, your first goal is to get the individual to open your e-mail – a major challenge in itself. Even if you are the best blogger on the planet, you will not get the job if your initial email is never opened.
Your subject line should be concise, descriptive, and unique. If there is a default subject line when filling out a form or clicking an email link – change it. If a job asks you to list the title of the job in the subject line, do so, but put your own spin either before or after the requested information.
Your subject line needs to be less than 50 characters (including spaces) in order to fit in the preview pane of most email programs. Avoid “spammy” terms such as “#1” or “Winner.”
Good: I Am Your Next Blogger
Better: Experienced Blogger; The First Post Is Free
Best: Blogger With 7M Page Views – Hire Me…Cheap!
TIP #2: TRIM THE FAT…ALL OF IT
The people making hiring decisions for blogs and/or blog networks are busy.
They normally wear multiple hats and are subjected to more Web noise than the average person. Unlike typical Human Resources professionals, these people are not trained to hire and fire, therefore, you must approach them differently. That means hold back on a long cover letter or resume; avoid attachments. If you have 20 seconds to grab someone’s attention for a “regular” job, you have 10 seconds if you are applying for a blogging gig.
Say upfront what you have accomplished, what you can do for the blog, and save everyone time by giving an idea of the compensation you are seeking. Prove that you have the skills to do the job and that you’ll make the blog owner’s life as easy as possible easy. You should have numbers and success stories to back up the blogging services you have provided.
For example: Over the past 10 years I have blogged for XYZ.com, garnering 13M page views, 11,000 Facebook fans, and helping the blogs I write for improve their search engine rankings. Rates start as low as $X per post — and if I miss a deadline — the blog entry is free of charge! Below are professional references who can speak to my deadline-driven mentality and vouch for the quality of my work.
TIP #3: GET THEM TO YOUR BLOGGING SERVICES CONTENT
If you are applying to provide blogging services, the hiring agent will be most interested in examples of your previous work. If you include a link to past posts, be sure that it is obvious that the post belongs to you when they land on the page. You want to avoid giving the employer any extra work. If a blog has multiple authors, you should not send a potential employer to the homepage. If they have to hunt for answers, they’ll likely just move on to a different applicant.
Use a link shortening service to get people in front of your best work – articles that are relevant to the employer. Short links keep the email free of long URL’s and give you a mechanism to track if the employer viewed your work.
I also recommend that you copy and paste your strongest writing sample at the bottom of the e-mail after your closing/signature. People can be wary of clicking links from strangers. Plus you’ll combat a potential broken link or connectivity issues. Never offer to “send samples upon request.”
TIP #4: TIME IT RIGHT
You have the least control over this item, but be aware that the bulk of applicants who apply for freelance blogging jobs will submit their “pitch” within the first few days that a job is posted. Based on sheer volume, you are likely to get lost in the shuffle.
Applying for a job after it has been posted for at least a week might give you a better chance of getting the hiring agent’s attention. Many people who hire staff believe that the first people to apply are ‘job board patrollers’ – people who aren’t interested in a specific job – but are desperate for any job. Being first is sometimes the quickest way to take yourself out of the running.
Additionally, even if the best candidate comes in first, the employer will likely hold out to analyze a larger pool of candidates before making a decision.
TIP #5: FLATTERY GETS YOU EVERYWHERE
Blogs are an offshoot of the person who creates them. Blog owners are generally a passionate group and that spend hundreds of hours honing their craft – often with little reward.
When applying to offer your blogging services, take the time to get to know the blog you could potentially be working on. Don’t be shy about offering praise and complimenting specific attributes of the blog. Of course, it’s a fine line before you come across as patronizing, so tread lightly.
Blog owners want passionate writers; people who believe in the “cause.” Your kind words will not only make the blog owner feel good but will also reinforce that you took the time to get to know the product. That alone will set you apart from most of the other candidates.
You CAN quit your job and make money blogging. Don’t let your resume hold you back. In order to get blogging jobs, you need a resume that is optimized for blogging. If you found this blogging services post helpful, please connect on LinkedIn and tell a friend!