How did I become a professional blogger? I’m glad you asked. It’s actually pretty simple.
I try to make each blog post like pizza.
Not like the fake crap you get from those international chains, but like a large, filling, somewhat greasy slice of authentic New York pizza.
Pizza is quick and convenient.
Whether you choose to fold your slice down the middle or opt for a fork and a knife (don’t judge!), eating pizza is easy. There’s less chewing than a steak and pizzerias are found on the corner of Everytown, USA. Just like that slice of pizza, I want my blog to be easily accessible and easy to digest. I accomplish this by keeping a majority of posts at a reasonable length (usually 800 words), writing in a conversational voice, and making sure that my posts are appearing correctly on all major web browsers and operating systems. I want it to be quick and convenient to read my blog.
Pizza is nutritious.
A basic slice of pizza can deliver goods from many of the major food groups. So not only does your tummy get full, your body is getting the nutrients it needs. Pizza is one of the few foods, that depending on the dough and toppings, can actually pull items from ALL of the major food groups. I want my blog to fill people up with knowledge without weighing them down. I understand that they’ll be visiting other blogs, but I want to provide them with everything they need in case I’m their only stop for the day. Pizza compliments a meal nicely, but it also can be the meal.
Pizza is affordable.
Not to tell old-man tales, but when I was in grade school, the local pizzeria offered a special: one slice and small soda for $1. Back when I was saving my quarters to play Mario Brothers, this seemed like a lot of money. That same pizzeria now offers two slices and small soda for $5. Darn inflation! During my years as a professional blogger, I have watched my competitor’s rates soar. I’m proud to say that we haven’t raised our rates in over three years. In fact, I still charge my very first client exactly what she was paying back in 2008.
If you offer products or subscription services via your blog, be sure to keep the price down in order to appeal to the largest group possible. No one is priced out of a slice of pizza.
Be sure to ask these questions before hiring a professional blogger.
Pizza is portable.
Thanks to cardboard boxes, pizza pies can be brought just about anywhere. Just ask your local delivery girl or gal! You want to make sure that your blog has the same transportability. Learn how to blog from any cell phone and be sure that your blog can be read on all mobile platforms.
Pizza is universally enjoyed.
You’d be hard pressed to find someone who hates pizza. They are out there, but they are a slim minority (and should probably seek professional help). As a professional blogger, my hope is that people feel the same way about my blogs. No matter what walk of life you come from or what your social status, I hope that the masses will find my blogs entertaining and informative.
Pizza has many options.
I’m a mushroom and onions guy. I like that pizza can be transformed into a different meal depending on the toppings you choose. But at the end of the day, it’s still pizza. No matter what direction my blog strays, I make sure to keep the underlying message and tone the same. However, I try to recognize when readers are tired of a plain slice and might want to spice things up a bit with some pepperoni.
So every time I’m evaluating my blog, whether it’s a single post or larger project, I remind myself that I want my blog to be like pizza. Want a slice? Hire me as your professional blogger and you can ‘set it, and forget it.’